Hector vs Achilles

Achilles Motivation Fighting for personal honor Knows that his fate leads him to death so he is willing to sacrifice his life so his name will be remembered Cared little about anything except for his own desire†Ã¢â‚¬ ¦but this man’s ambition, remember, is to lead, to lord it over everyone, give orders to the rest of us!† (lines 337-340) †Well, this time I make sail for home. Better to take now to my ships.Why linger, cheated of winnings, to make wealth for you?† (lines 197-199). †And let them both bear witness before the gods who living bliss, as before men who die, including this harsh king, if ever hereafter a need for me arises to keep the rest from black defeat and ruin† (lines 394-398). †Thetis left her son still burning for the softly belted girl whom they had wrestled from him†¦Ã¢â‚¬  (lines 494-496) Loss of girl=loss of honor†He tells the delegates that he has decided to return to his kingdom and live out his life i n comfort, forgoing the honor of dying a hero’s death in battle† (246).Vengeance Hector killed his best friend †On hearing of Patroclus’s death, Achilles is overcome with grief and rage. Vowing to avenge his friend, he finally returns to the battle† (246) †Hector, had you thought that you could kill Patroclus and be safe? Nothing to dread from me; I was not there. All childishness†¦The dogs and kites will rip your body. Hiss will lie in honor when the Achaeans give him funeral† (lines 392-400) †Down by the ships Patroclus’s body lies unwept, unburied. I shall not forget him while I keep my feet among the living† (lines 458-460).Actions TakenStrong temper/rage â€Å"A pain like grief weighed on the son of Peleus, and in his shaggy chest this way and that the passion of his heart ran; should he draw longsword from hip, stand off the rest, and kill in single combat the great son of Atreus, or hold his rage in check an d give it time?† (lines 220-225) â€Å"But now the son of Peleus turned on Agamemnon and lashed out at him, letting his anger  ride in execration†¦Ã¢â‚¬  (lines 263-265) â€Å"On hearing of Patroclus’s death, Achilles is overcome with grief and rage. Vowing to avenge his friend, he finally returns to the battle, mercilessly slaying the Trojan forces†Accuses Agamemnon of being a glory hound and trying to take more than his fair share â€Å"I have seen more action hand to hand in those assaults than you have, but when the time for sharing comes, the greater share is always yours† (lines 192-195).Sensitive when his pride is in jeopardyâ€Å"Eyes wet with tears, he spoke† (lines 412-414) â€Å"Thetis left her son still burning for the softly belted girl whom they had wrestled from him†¦Ã¢â‚¬  (Lines 494-496)Selfish/pridefulputs his own needs above his army’s lives. â€Å"Without Achilles’ help, the Greeks are at a serious disadvantage against the Trojans† (246) â€Å"Achilles’ immense pride is revealed as he stubbornly refuses to accept Agamemnon’s gifts† (246). â€Å"†¦he has decided to return to his kingdom and live out his life in comfort, forgoing the honor of dying a hero’s death in battle† (246) Torture’s Hector’s dead bodydisrespect/dishonor Role/ Reaction of others Only his mom grieves for him â€Å"Her eyes filled, an a tear fell as she answered† (line 476) His army respected him when he was in battle but he did not seem to have a close relationship to anyone but his mother and possibly his bet friend Patroclus Role of godsHera favored the Greeks in general Athena was constantly by his side â€Å"Then Athena, gray-eyed, to the son of Peleus, falling in with him, and near him, saying swiftly:‘Now at last I think the two of us, Achilles loved by Zeus, shall bring Achaeans triumph at the ships by killing Hector†¦Ã¢â‚ ¬  (lines 253-259) â€Å"As his tumult swayed him, as he slid the big blade slowly from the sheath, Athena came to him from the sky† (Lines 226-228) Apollo did not favor himâ€Å"Archer of heaven, deadliest of immortal gods, you put me off the track, turning me from the wall this way†¦you saved my enemies with ease and stole my glory, having no punishment to fear† (lines 18-24) Obeys the godsâ€Å"Die, make an end. I shall accept my own whenever Zeus and the other gods desire† (lines 435-436) â€Å"Nothing for it, goddess, but when you two immortals speak, a man complies†¦Ã¢â‚¬  (lines 253-255).Hector Motivation Duty and honor Protector of the people â€Å"Hector returns to battle, fighting fiercely for the Trojans† (246) â€Å"†¦here you may fight on to save our Trojan men and women† (lines 66-67) Not motivated by what was best for him, but what was best for his country and his people Actions TakenSelfless Would die for his peopl e â€Å"Now my soul would have me stand and fight, whether I kill you or am killed† (lines 298-299) Tried to make a pact of honor with Achilles â€Å"So come, we’ll summon gods here as our witnesses, none higher, arbiters of a pact: I swear that, terrible you are, I’ll not insult your corpse should Zeus allow me victory in the end, your life as a prize . Once I have your gear, I’ll give your body back to Achaeans. Grant me,too, this grace† (lines 300-306). Examines ways to get out of conflict  fear? â€Å"Suppose, though, that I lay my shield and helm aside†¦and go to meet the noble Prince Achilles, promising Helen, promising with her all the treasures that Alexandros brought home by ship to Troy†¦ Then I might add, apart from these, a portion of all the secret wealth the city owns† (lines 134-142) â€Å" â€Å"These were his shifts of mood† (line 157)Runs away â€Å"†¦and Hector, as he watched, began to tremble. Th en he could hold his ground no more. He ran, leaving the gate behind him†¦Ã¢â‚¬  (Lines 164-165) cowardly not to fight Role of Others/ Reaction of Others Everyone loves and cares for him â€Å"If he brings you down, I shall no longer be allowed to mourn you laid out on your bed, dear branch in flower, born of me† (lines 103-106) â€Å"With tears and cries the two implored their son, and made their prayers again† (lines 109-110) â€Å"Child, I am lost now. can I bear my life after the death of suffering your death? You were my pride in all my nights and days, pride of the city, pillar to the Trojans and Trojan women† (lines 507-511). Role of the godsApollo was on his side â€Å"How could he run so long from death, had not Apollo for the last time, the very last, come near to give him stamina and speed† (lines 239-242) Zeus felt sympathetic towards him â€Å"How sad that this beloved man is hunted around the wall before my eyes! My heart is touched f or Hector;† (lines 200-203) Athena was against him â€Å"Now at last I think the two of us, Achilles loved by Zeus, shall bring Achaeans triumph at the ships by killing Hector†¦Ã¢â‚¬  (lines 256-259) The gods choose his death â€Å"This the end. The gods are calling deathward†¦ Long ago this hour must have been to Zeus’s liking and to the liking of his archer son† (lines 351-358)Similarities Both are driven by stubbornness â€Å"Achilles’ immense pride is revealed as he stubbornly refuses to accept Agamemnon’s gifts† (246) â€Å"With tears and cries the two implored their son, and made their prayers again, but could not shake him. Hector stood firm†¦Ã¢â‚¬  (lines 109-111) Neither listen when a wise figure tells them who they are up against is more powerful â€Å" †¦don’t try to hold your ground against this man, or soon you will meet the shock of doom, borne down by the son of Peleus.He is more powerful by far than you, and pitiless† (lines 45-48) â€Å"Achilles, for your part, do not defy your King and Captain. No ones vies in honor with him who holds authority from Zeus. You have more prowess, for a  goddess bore you; his power over men surpasses yours† (lines 327-332) Both are heroes in the eyes of their peers at one pointBoth have some pride in them â€Å"Book 6 reveals to us Hector’s pride, for we learn that although he believes Troy is doomed, honor will not allow him to surrender† (246) â€Å"Now troops have perished for my foolish pride†¦ He kept his pride and ost his men, this Hector† (lines 126-129† â€Å"Agamemnon, humiliated me! he has my prize by his own whim, for himself† (lines 411-413) Both are ruled by fate through the gods

Start your own business Essays - Kent Hrbek, Target Field

Start your own business Essays - Kent Hrbek, Target Field Start your own business Entrepreneurship Capstone Project Hrbek?s Hideout Sports Bar Jesse Christopher 1711 49th St S Fargo, ND 58103 December 15, 2009 Executive Summary A. Introduction Welcome to Hrbek?s Hideout, Minneapolis, MN?s newest sports bar. With all of the sports arenas in downtown Minneapolis area they can always use a new bar to serve the sports fans in the area. Hrbek?s will use its competitive pricing and location to gain a foothold on the market. To set up a unique experience for its customers, Hrbek?s will have a lot of sports memorabilia and Kent Hrbek as the silent partner. Jesse Christopher will manage the business and everyday operations. Jesse Christopher will graduate with a major in Business Management in May of 2010. While working for 4 years at Legends Night Club Jesse?s experiences as a bartender, bouncer, and assistant manager taught him all of the financial, communication, and human relation skills needed to run a successful bar. B. Trading Area Analysis Hrbek?s Hideout will be located in Minneapolis, MN. Minneapolis is located on the eastern side of the state. The Minneapolis/St Paul area is the home of 2,370,000 people as well as many tourist and sports fans that come to the city on a regular basis. Hrbek?s will be located across the street from the new home of the Twins Target Field. The new Twins stadium will host at least 83 MLB games a year and hold around 40,000 people. Also the nearby Metrodome will host at least 8 Minnesota Vikings games a season with the average attendance of 48,000 people a game. With all of the sporting events in the area there will be plenty of people looking for a good time after the games. C. Customer Analysis The primary target market will be sports fans over the age of 21 years old. With close proximity to Target Field and the Metrodome Hrbek?s will be able to focus their marketing strategies and promotional activities to potential customers. Hrbek?s will emphasize a nearby, convenient location, and a sports fan friendly environment. The secondary target market of Hrbek?s will be the local residents. Since there is not a sports event in the area everyday Hrbek?s will also want to attract a portion of the thousands of residents and workers in the area. All bars/restaurant businesses need their regular patrons that come in to enjoy the friendly experience. Because of the sports arenas in the area Hrbek?s will have over 50 competitors. Hrbek?s will set itself apart by being open from noon-2a.m. everyday as well as offer 2 for 1 drinks all day everyday. Most businesses in that area do not offer specials because there is almost always enough patrons to keep busy. D. Analysis of the Location Hrbek?s Hideout will be operating in an area that currently has multiple bars. Hrbek?s will be located across the street from Target Field and 5 blocks away from the Metrodome. A building will be purchased for around $1 million. It will be located within view of thousands of people going in and coming out of Target Field. E. Proposed Organization Hrbek?s Hideout will be a partnership between Jesse Christopher and Kent Hrbek. Kent will own 60% of the business and be a silent partner. Jesse will own 40% of the business and take care of the everyday operations. The partners created the steps involved in opening the bar. They include the following phases: ?Market research ?Find a Location ?Research Fixed costs ?Research Supplies and equipment manufacturers ?Create a business plan ?Begin Renovation the facility ?Set up agreements with suppliers ?Get equipment for the business ?Get business licenses, liquor licenses, and food permits ?Create a promotional mix for our primary and secondary markets Hrbek?s Hideout will operate with one owner as the manager, an assistant manager, and 4 supervisors. In addition Hrbek?s will have 12 fulltime employees and 10 part time employees. The employees are vital to our business and create a friendly atmosphere. Hrbek?s will train their employees in customer service, efficiency, and how to deal with unruly customers. The employees will also have to go to bartending school. The bar will be open from noon-2 a.m. everyday to accommodate all fans as well as the regular customers. The facility will be approximately 6000 sq feet and have a 350 person maximum capacity. Proposed Marketing/Promotion Plan A. Proposed Product or Service Hrbek?s will be purchasing all

A comparing and contrasting paper about the work,lives and the impact Research

A comparing and contrasting about the work,lives and the impact on society of Kate Chopin and Winslow Homer - Research Paper Example However, the standard for a piece of work to qualify as art is the essence of aesthetics in the work. For instance, when a painter derives his imagination in the form of a painting, or an actor presents his work on a stage drama, or a writer consummates his feelings in the form of a story, these are all forms of art, and those producing such work with a sense of aesthetics are the artists. In this context, both Kate Chopin and Winslow Homer are distinguished artists in their respective fields with valuable contributions in the field. Kate Chopin was an American story writer and novelist, whose work consists of feminist elements. Her stories were targeted for almost all age groups, particularly for children, and were often published in magazines like the Atlantic Monthly and The Century Magazine. Her work led towards the attainment of the St Louis Walk of Fame Award for her diverse array of publications during the era (Tothe 1990). On the other hand, Winslow Homer was an American Landscape painter and also a printmaker. Working as a commercial illustrator, he eventually took up oil painting to produce studio work seeking advantage of the weight and density of the medium he was using. Later, he also utilized water colors for producing paintings and other studio works. One of his earliest works includes the painting of Prisoners from the front which was exhibited in Pari s. The main subject of interest was the life of the peasants and indulged into the marine themed paintings once he moved to Maine (Goodriche 1959). The greatest achievement of his work tends to be the commemorative stamp released by the US post office to honor his art. Though both the artists have immense contributions in the field of art during the initial phase of the twentieth century, yet their works differ to a large extent. On one hand where Chopin`s work focused on contemporary yet typical themes like

Akashi- Kaikyo bridge (Pearl bridge), Japan Research Paper

Akashi- Kaikyo bridge (Pearl bridge), Japan - Research Paper Example The Akashi Kaikyo Bridge is known in Japan as the Pearl Bridge. Before the bridge became operational, the people had to mainly depend on ferry services to travel between the islands. The ferry travel was uncertain and rather dangerous as the area often experienced powerful winds, storms and typhoons, and horrible ferry mishaps did occur. Heeding to the public outrage that followed the sinking of two ferries in 1955, causing the death of 168 people - a majority of them children, the Japanese government undertook the construction of this bridge in 1988. Another reason for building the Akashi Kaikyo bridge, which was approved in the 1969 comprehensive Japan national development plan, was to promote local trade and assist the industrial development of the region. Together with another major suspension bridge namely, the Ohnaruto suspension bridge, completed in 1995 and connecting Shikoku Island with the southern end of Awaji Island, the economy of Awaji Island which is the sixth largest island in Japan, was expected to improve considerably. Although the construction of the bridge was prioritised following the ferry disaster in 1955 and feasibility studies began soon thereafter, the actual construction could only begin in 1988 as the process was a difficult one. The Akashi Strait is four kilometres wide and where bridge was proposed to be built, the sea was 110 metres deep, with tidal currents of 4.5 metres per second. The problems of bridge design related firstly to the severe weather conditions existing in the Akashi Strait, such as strong winds (wind speeds of 80 metres per second), and even typhoons.

The Role of the Government Essay Example | Topics and Well Written Essays - 250 words

The Role of the Government - Essay Example In 2010, the US government has made affordable care Act. In this plan, the government has made comprehensive reforms for health care which will be implemented for four years. Some of these reforms include 50% discount for the senior citizens on buying the medicine, the age of young adults is increased to 26 years, and they are eligible for their parent’s medical plan up to this age. Around 4 million businesses that are small in scale, tax credit is eligible for them so that they can provide medical benefits for their employees (Healthcare, 2012). The US government, healthcare providers, and the employers should work hard to make sure that the health care is accessible to every person. Incentive should be given to the providers so that health services are expanded (Pomerance, 2011). Pomerance, D. (2011). Access to Healthcare: The Right of the People. Retrieved January 4, 2012, from www.healthmgttech.com:

Peru Research Paper Essay Example for Free

Peru Research Paper Essay Madison Spence 17 February 2013 Spanish 2312 Professor Elsa Coronado-Salinas Santa Rosa de Lima The country of Peru is home to many holidays and festivals each year. From the New Year’s Day celebration to the Christmas day celebration, Peru has set aside an abundance of days to observe the country’s many historic events. A very popular holiday in the country is Santa Rosa de Lima which takes place each year on August 30. The holiday dates back to the 17th century and celebrates the death of the patroness of Lima, Santa Rosa. Santa Rosa was born on April 20, 1586 by the name of Isabel, but was later nick-named Rosa because of her looks and her rosy cheeks. She spent a majority of her childhood in the small town of Quive, in the hills of Lima. As Rosa grew up, she became extremely religious and started practicing very extreme forms of religion. She grew up to be a very very beautiful woman, but she came to resent her looks. She did everything to ‘undo’ her beauty. She fasted herself, cut her hair, and wore a thorn crown to divert attention away from her beautiful looks and towards God. Rosa wanted to join a monastery but her family was too poor to afford it so she moved away from her family and into a cottage she built herself. Rosa’s days consisted of praying and feeding and caring for the sick and poor people in her town. She sold flowers and needlework to support herself and her family. At the age of 20, Rosa was let into the â€Å"Third Order† without having to pay for it. Her religious practices took on a new extreme as she gave up all normal food and lived off of bread and water as well as herbs and juices from plants that she grew in her own garden. She constantly wore a metal crown around her head and an iron chain around her waist. After keeping up with this behavior for fourteen years, Rosa died at the young age of 31 on August 24, 1617. She was worshipped by so many people that all of the religious groups and public authorities attended her funeral. She was originally buried at the Dominican Convent but her remains were soon moved to the Church of Santo Domingo. She was later named the first saint in the New World by Pope Clemente X. Her shrine is still located inside the St. Dominic Convent in Lima. The holiday is a very celebrated day across the country, but has more of an emphasis in the city of Santa Rosa de Quives which lies in the Lima Highlands. Worshippers group together in a shelter in the middle of the city and is known as a day of feast in Peru. It is also tradition to drop a letter of good will into the tree that Santa Rosa tossed her key. Even though she died on August 24, her death is celebrated by feasting on August 30 because a Saint was already celebrated on the day of her actual death Easy, Lima, ed. Santa Rosa De Lima. Lima City Travel Guide. LimaEasy SAC, 03/009/2011. Web. 28 Jun 2012. http://www.limaeasy.com/index.php Peru Celebrates Santa Rosa de Lima. A Global World. A Global World, 2012. Web. 28 Jun 2012. .

Effects of advertising in hospitals

Effects of advertising in hospitals Hospitals are basically perceived to be organisations that provide essential medical services to people from various social segments. They are associated with medical ethics, which traditionally prohibit doctors from advertising their services.  [1]  Whilst hospital advertising is a common feature of modern society, it is perceived favourably only when it attempts to provide important information and not when it plainly engages in attracting clients for commercial purposes.  [2]   Hospital advertising should thus be carefully conducted to ensure that the public feel that such advertising provides needed information and is not meant to entice people to come to the hospital in order to improve its revenues and profits. People in the UAE will appreciate hospitals that provide useful information about their services and other medical issues. 2. Hospital Ads increase Costs Whilst advertising is an essential part of modern day commercial activity, it is mainly perceived to be an expensive tool that is associated with glamour and used to attract new customers by business organisations.  [3]  Whilst hospitals also operate commercially and do need to be profitable to expand their operations and meet stakeholder needs, they are expected to fulfil the medical needs of different social segments and people by and large expect medical services to be provided at economic and affordable rates.  [4]  Extensive advertising by hospitals can thus easily create an impression of such an institution being more interested in commercial benefits than in providing important medical services to people in need. Such advertising should thus be done carefully in order to ensure that wrong or negative perceptions are not created in the minds of the public.  [5]   With the majority of people in the UK being expatriates, they are likely to be tolerant of hospital advertising, even as some of them may feel such advertising to be unnecessary expenditure. 3. I donà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢t trust Hospitals that Advertise Such emotions essentially arise from people who think all medical and associated activities to be service oriented and noble in nature.  [6]  They look down upon medical professionals and institutions that appear to be using their skills and their professional capacities and abilities for personal or organisational financial benefit.  [7]  Whilst healthcare and its associated activities continue to be concerned with the provisioning of services that benefit humans, the altruistic offering of such services is an anachronism in modern neoliberal society.  [8]  Although the majority of healthcare institutions and indeed many of healthcare customers associate medical services with profitable professional or organisational activity, some conservative and traditional individuals think poorly of healthcare associations that are associated, directly or indirectly, with the soliciting of customers. Such people are likely to distrust hospitals that advertise their products and serv ices.  [9]   Whilst the expatriates in the UAE may well adopt a tolerant and even appreciative view of hospital advertising, traditional members of UAEà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s conservative society may react with distrust to hospital advertising. 4. Ads are useful in Choosing Hospitals Much of contemporary hospital advertising is conducted by expert advertising people who understand social sensibilities and perceptions about medical services and take care to ensure that hospital advertising provides important information and messages without appearing to be commercial in nature.  [10]  Hospital advertising often deals with services provided by such institutions in different areas and particularly in their areas of specialisation like maternity care, cardiac health or oncology.  [11]  Such advertising plays an extremely useful role and helps prospective users with useful and relevant information.  [12]   With education and literacy rates increasing steadily in the UAE and the region having a significant proportion of expatriates, information about hospital services will be welcome and is likely to be greatly appreciated. 5. Hospital Ads often exploit peopleà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s anxieties Hospital advertising by and large is informative and encourages people otherwise to engage in timely checkups for diseases like cancer and diabetics as well as to check for hypertension and other conditions associated with cardiac health.  [13]  Exploitation of anxieties is far more associated with the life and medical insurance sectors rather than with hospitals. Very few people in the UAE will be disturbed on account of hospital advertising exploiting their anxieties. 6. Hospital Ads make people aware of health related issues The overwhelming majority of hospital advertising, directly or indirectly, informs people about different health related issues.  [14]  Even direct advertising about the services provided by healthcare organisations is essentially concerned with health and provides information about it and associated issues.  [15]  A large portion of hospital advertising, irrespective of use of media channels, essentially concerns information about health.  [16]  The provisioning of such information is one of the biggest benefits of healthcare and hospital advertising. People in the UAE will surely appreciate such information and use it for their personal medical and health associated benefits. Section 2 Advertising for healthcare in the U.A.E Healthcare is an important activity in the UAE, particularly in the urban concentrations of Dubai and Abu Dhabi. The quality of healthcare is also high and is accepted to generally be equal to that available in Western Europe and the USA, except for highly specialised medical and surgical services. With Dubaià ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s population being small and being serviced by numerous medical facilities in the public and private sector, advertising is routine and common, especially so for organisations in the private sector.  [17]   Such advertising is carried out through various media channels like billboards, print advertising, digital signage and flyers.  [18]  Healthcare advertising targets specific market segments and communicates the unique selling points of various institutions in the sector to consumers.  [19]  Apart from advertising through regular channels, healthcare organisations in the UAE make significant use of PR that works towards developing workable and sustainable communication solutions for individual organisations.  [20]   The UAE also has a number of healthcare publications that provide information on different aspects of health and provide a forum for healthcare advertising.  [21]  Many healthcare organisations in the UAE have well developed online presence and informative websites, even though online commerce is not commonly used by these organisations.  [22]   Recent months have witnessed a growing concern in the region about protecting citizens and residents from unethical advertising by healthcare organisations.  [23]  Authorities are clamping down on advertisements that are targeted at vulnerable customers. Guides on advertising have also been released outlining practices that are considered to be unacceptable and could attract sanctions for breach of code.  [24]   Section 3 Exit and Entry Barriers All business sectors are characterised by entry and exit barriers. The barriers to entry represent hurdles or obstacles that prevent or create difficulties for business organisations to enter a particular sector or area of activity.  [25]  Barriers to exit on the other hand comprise of the numerous difficulties that organisations may face in withdrawing from a business sector or in closing down a business.  [26]  The healthcare sector in the UAE is likely to have numerous barriers to entry as well as to exit. Five such potential entry and exit barriers are detailed below. One of the most important barriers to entry to the sector is likely to be the cost of establishing a new healthcare establishment. The UAE is one of the richest areas in the world and is experiencing inflation. The cost of a new healthcare institution is likely to be expensive and beyond the reach of many organisations. Most healthcare institutions require sophisticated and modern equipment. With medical equipment not being manufactured in the Emirates, all such equipment will have to be ordered and purchased from organisations in different countries. With such equipment being manufactured by a range of organisations in the advanced countries, efficient procurement is likely to be a challenging task. New healthcare organisations can also be expected to face difficulties in obtaining specialists for provisioning of healthcare services to customers. The majority of such specialists will have to be attracted from different countries, mainly from the west and from the Indian subcontinent. Apart from scarcity of medical specialists, the UAE also has a shortage of local paramedical staff like physiotherapists and nurses. Arranging for proper individuals to handle these functions can also prove to be a challenging task. Last but not least the issue of arranging for proper housing of healthcare facilities is also likely to be difficult. With the UAE being one of the most expensive real estate markets in the world, obtaining appropriate land and buildings for the healthcare facility could be a difficult task. The preceding paragraph lists five barriers to entry for healthcare organisations. Healthcare institutions that wish to close down their operations and exit from the market could also face different types of exit barriers. Some organisations may be popular for the quality of their services and their loyal clientele. Such customers could become very disturbed on hearing the news of closure and make efforts to persuade the organisational management to desist from taking such actions. Healthcare organisations that have taken loans from financial institutions and are in debt may face objections from their financiers in closing down operations. Other healthcare organisations who want to sell their operations could again face difficulties in locating appropriate buyers who are willing to offer suitable prices. The organisational staff of healthcare institutions could resist closure because of the threat to their jobs and livelihood. Finally healthcare organisations might face resistance from governmental and political authorities, who may think that such a closure could affect the lives and wellbeing of people. Section 4 Application of BCG Matrix The BCG matrix is a strategic tool that helps organisations in classifying their business units by virtue of their potential to add to organisational wellbeing and competitive advantage.  [27]   Business units are, with the BCG matrix, segregated into four cells, namely cash cows, stars, dogs and others.  [28]  Cash cows represent businesses that have good market share but low growth potential. Such products are the mainstays of corporations and are likely to be profitable and should thus be maintained. Surgery can be considered to be a member of this category. Stars are products or services that have high growth potential, high market share and need to be supported with reinvestment. An imaging centre can be considered to be a star. Dogs are businesses that are distinguished by low growth potential and market share. Businesses are usually started to be stars but some of them turn out to be unsuccessful and fall into the category of dogs. Such businesses need to be closed as soon as possible. An expensive CAT scan facility that has now become obsolete and is not drawing customers can be considered to be a dog. Business units of indeterminate potential and low market share are generally placed in the category of others. The potential for an ambulatory-surgery service could be very strong even though it may not be providing good returns. Such a service can turn either into a star or into a dog with time. The application of the BG matrix to a healthcare institution is provided below: High Low High Stars Others Low Cash Cow Dogs Application of GE Matrix The GE matrix was developed to overcome the problems commonly associated with the BCG Matrix like lack of plausible business information and its focus on commodities.  [29]  The GE screen has a 3X3 matrix that includes a medium category, uses industry attractiveness rather than market growth and substitutes the market share element of the BCG matrix with competitive position.  [30]  Book on strategic marketing The GE Matrix for a healthcare institution is provided below. Market attractiveness is on the vertical axis and competitive position is on the horizontal axis. Strong Average Weak High Oncology Surgery Radiology Med Cardiac Care Orthopaedics Pathology Low Dental care X Ray Medical Stores Nine functions of a healthcare institution have been graded with the use of the GE matrix in terms of market attractiveness on the vertical scale and competitiveness on the horizontal scale. A certain amount of approximation and estimation has been applied because of the compulsion of putting only one unit in a box. The organisation has special skills, including the services of high quality specialists in oncology, cardiac care, and surgery and should reinforce these functions with appropriate investments in equipment, staffing and resources. The three squares on the right hand bottom of the matrix represent functions that are commonly available and do not tangibly add to the competitive position or the market attractiveness of the organisation. These functions are however required and should be carefully consolidated. The three other functions, namely dental care, orthopaedics and radiology have strengths either market attraction or in competitiveness and should be selectively and c arefully strengthened.